Watch the video and read the notes and links below.
Visit the Small Business Administration “Starting A Business”
page to get all the legal information you need to start your business https://www.sba.gov/starting-business%20
1.
Take an inventory of your work (What do you make? And for
whom?)
2.
Be clear on the problem your work helps to solve (you’re
in pain but my talent will help to take that pain away); or I have a
perspective that will release you from the rut you’re in and make things
clearer and your decisions more authentic for you
3.
Create a Portfolio of Work (see image)
Create/beef up your LinkedIn Profile
5.
Start landing clients by
o Creating a profile and
applying for jobs/freelance work on Upwork or other platforms like it
(Flexjobs, FreeUp, PeoplePerHour, Fiverr https://everhour.com/blog/upwork-competitors/#Best_for_content_writing
o Volunteering at local
nonprofits (to gain experience, satisfied clients and potential paid work)
o Requesting interviews of
YouTubers who talk about what you do (until your audience finds you, go where
they are)
6.
When you start getting occasional clients via Upwork, word of
mouth or other ways, establish a subscription fee or membership
website so you can handle all the consulting work they need
7. Create intellectual property and content: playbooks,
infographics, templates, new workflows and processes to differentiate you from those
who do the same thing as you do
8.
Leverage your LinkedIn, social media and in-person network
for “warm leads” for people in need of your service (for me it’s those who need and
want consultation for cybersecurity/risk assessments, audits, policies,
security processes and training design).
9.
Start getting more involved with leveraging your social media
network and begin blogging, begin accepting invitations to podcasts, webinars,
interviews, ask for interviews (if you’re not a writer but you have ideas,
go on Upwork, fivver and find people willing to put your ideas on paper)
10. Start commenting on
LinkedIn posts relevant to what you do; share your new ideas with others to get
their feedback
Platforms to manage your Business
1.
Trello to manage projects and project teams, iterations of documents
2.
Google Workspace for email, secure file sharing, video chat
3.
Google Forms for feedback surveys, assessments, and other
forms
4.
Slack or Microsoft Teams; Facebook (Meta’s) Workplace
5.
Also, whatever tool the client is using, you will use also
Franchise opportunities:
·
Require:
o Minimum net worth and
credit score
o Do market research to be
sure your community is not already saturated
o Hire an attorney to help
with reading the fine print
o Franchises https://www.franchiseopportunities.com/industry/computer-internet-franchises
o Franchises under $1000 https://www.profitableventure.com/franchise/opportunities-under-1k/
o Franchising.com
Example: Social Owl ($149 per month) https://www.franchisedirect.com/businessopportunities/socialowl-11730/
FINAL
Tip in Starting Your Business Before the End of 2021:
·
Know people give them a reason to develop genuine respect for
you and for the work you do
·
No one lacks the ultimate currency…TRUST
·
The problem is we have very few places where we feel
comfortable investing our TRUST
·
BE that place where someone can spend their trust and get
something valuable in return
Also, if you create cybersecurity training, want better business outcomes, and better performance at work, come see me on my Everyone Deserves an Ypifany (pronounced "epiphany") Youtube Channel
Want Coaching?
If you would like phone coaching and other coaching opportunities with me, schedule time here
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